Sunday, January 17, 2010
You need it real time? Really? Real Time???
Tuesday, December 29, 2009
We're Through the Looking Glass - Cloud Security
Sunday, November 15, 2009
The Achilles Heel of Cloud Computing
Tuesday, November 10, 2009
Marketing Through the Cloud
So where does cloud come in to play? First at the most base level with the enablement of rapid change represented by SOA. Once an SOA foundation is in place there are no limits to the reach of marketing. Social Networking. Semantic Web. Business Intelligence. Awareness. These are the future of marketing and all work better on an SOA foundation.
Social networking gives marketers the opportunity to find the influencers, tailor marketing messages, solicit feedback, observe from afar, and even seed new ideas. It's a human lab with no walls and no limitations. I have yet to see tools such as Facebook used for focus groups, or Twitter to measure interest, or harvesting forums for feedback. It may happen but as a user and an industry insider I've heard no discussion.
Semantic web technologies will be as important to Marketing as they will to supply chain management. The closer marketing gets to understanding the whole picture the better they can analyze data in the proper context and provide better input to downstream efforts. Why did someone purchase the product? What was the impetus for purchase? What made them think of the product? What was their first thought about the product? Good questions to ask, good information to know, but today all of this data is gathered post-sale through interviews. What if, via semantic technologies, customers were queried for this data and responded, all without realizing it? Capturing data real-time is always preferable to eliminate the issues of memory loss and filtering.
With the trove of new data available new business intelligence tools will emerge, and by having the data available in the cloud means the four walls of the data center will no longer limit how the data is analyzed. Specialty firms staffed with PhD's will offer services to slice and dice the data using their proprietary tools and provide an additional layer of context by bringing in additional 3rd party data sources. Business intelligence, real business intelligence and not the analytical reporting which passes for BI in many companies today, will emerge as a cloud service.
Awareness? What is that? Find me a better name and I'll use it but through cloud computing and semantic technologies we are a very large and important step closer to enabling awareness; the ability of a computer to understand. Although it will start with small steps, over the next 10 years computers will increasingly direct their own searches for data they feel is missing to assemble their own conclusions based on simple human queries. And when this happens we'll be ready to turn the corner in Marketing and become more proactive than reactive, able to predict events and prepare to seize opportunity. We'll be able to take our supply chain optimizations which can move the snow blowers to the states with the impending snow storms and extend that knowledge with who owns a snow blower ready for replacement, what size is needed based on the footprint of their property, who would benefit from snow removal services, who can be prompted to buy to use a remaining store credit. Targeted marketing will beging to take on the 1:1 reality we've been talking about for the past decade.
Cloud is a revolutionary technology which can be adopted in evolutionary steps making it unique and unavoidable. Cloud brings the world closer together eliminating some of our artificial barriers and bridging ones which are all too real. For Marketing this new capability will drive new thinking, new approaches, and new solutions bound only by their need to understand the customer better than the customer understands themself.
Saturday, November 7, 2009
The Sun Sets on Disaster Recovery (Finally)
Big changes have to come in small doses. For those of us fortunate to have several years experience with SOA and utility computing we see so many of the great things cloud can do and how it really addresses so many of the complexities within IT. I often explain part of the tremendous value of Cloud Computing is trapping complexity within layers of abstraction so we don't expose limitations. However I see one of the biggest killer apps for Cloud Computing, business continuity, as not only trapping disaster recovery within the infrastructure layer but doing away with disaster reactivity entirely!
We need a business case. What is the lost business opportunity per hour of downtime. For many business critical systems this value is calculable, and I argue if it’s not then there’s no reason for recovery. Our solution cost needs to be a small percentage of that potential loss. Today disaster recovery is EXPENSIVE: hot-sites and recovery contracts, tapes to retrieve from an off-site location and restore, staff to move around, periodic tests which always end with multiple failures. According to the Symantec 5th Annual IT Disaster Recovery Survey in June 2009, the average annual budget for disaster recovery is $50M. Consider that against the cost of 50TB of storage on Amazon E3: $90k. WOW! So in one fell swoop we can improve recovery speed and accuracy and reduce cost by elminating tapes, backups, tape recoveries, off-site storage, and the administration costs. And it only gets better!
Moving into the cloud we take advantage of all the tools and capabilities that already exist from service directories and virtual machines to provisioning and orchestration engines, schedulers and service level managers. We move out of Disaster Recovery and into Business Continuity. The focus shifts from recovering business systems based on a Recovery Time Objective and Recovery Point Objective to providing near seamless continuity via recovering services and virtual machines and cloudbursting to get needed resources. Is the cloud ready today? It's pretty darn close. Consider that Oracle's ERP solution will backup and recover from cloud storage. According to Symantec's survey three key hurdles in the virtualized world are storage management tools to protect data and applications, resource constraints which challenge the backing up of virtual environments, and that today 1/3 of organizations don't backup virtual environments.
Today or tomorrow business continuity brought about by cloud concepts is on the horizon and is a target every should be shooting for. It saves money and time and reduces risk. What's not to love?
